Digital marketing involves advertising products or services through several online channels. You may specialize in social media or search engine optimization (SEO) and implement strategies to help websites rank highly in Google search results to draw more people.

Collaboration skills are vital as the job is typically an interdisciplinary one. You could be working on projects with copywriters, designers or animators. You might also be expected to study your client’s competitors in order to know which methods of advertising are most efficient for their business. Your job will likely involve planning campaigns, consulting with clients, analyzing potential new methods of digital marketing and overseeing the performance of the current strategies to ensure they’re offering good value for money.

You might find yourself working on short-term contracts with business owners who need assistance in the development of their brand and advertising campaigns. You may also manage longer-term projects on behalf of a marketing agency. These could include managing and developing their social media presence or managing their website analytics.

You will be well-suited to a career in digital marketing if are compassionate and able to put yourself into the shoes of your target audience to better understand their demands, needs, and challenges. Digital marketing is constantly changing, so you must be able to adapt and learn. As you gain more experience, you might decide to become a digital marketing manager, or even pursue an executive position.

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