These organic reviews and recommendations are a great place to find authentic, genuine feedback that new customers will love. These short stories are powerful, credible, and highly effective. Particularly when you add the customer’s name, company, and image. A good request is short, considerate, and easy for the customer. A simple yes/no response is all you need to get at this point, then you can then discuss the type of testimonial the customer is happy to submit.


People tend to be highly influenced by others, particularly when shopping online. This is why peer review sites such as Yelp, TripAdvisor, FourSquare, GoodReads, and many other independent review sites are so popular.

How To Make A Testimonial Sound Authentic

You’ll do far better using genuine, real fibogroup reviews from people who have actually benefitted from your brand. The very best testimonials should also take pride of place on your homepage and About-Us page, ready to catch the eyes of all your potential customers right from the offset. Seeing how the decision to go ahead with your services benefitted others in their same shoes is an excellent way to provide a real-life application to whatever you’re offering. Customer testimonials are more effective than paid marketing copy as they take the spotlight away from the seller to shine it on the customers.

Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Once they’ve said yes, go overboard with the thank you so they know how much you appreciate the effort they’re putting in for your business. The problem with testimonial pages is that they stink of marketing.

  • Many courses promise to give step-by-step guidance but still leave you wondering what to do next.
  • That said, if you get the right influencer involved in your business, it can provide a powerful boost to your product sales.
  • I use the term but I’ve never seen it written before.
  • On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements.
  • Henneke teaches complicated concepts in a simple way and helps you sail through the course pain-free.

Good actionable advice in your article Henneke. I agree that it’s a most underused piece of sales content, but difficult to ask for. I see a number of sites relying on logo’s for the companies they’ve done work for. Dear Henneke, you played a big role in improving my writing style. Thank you for writing such good articles and demonstrating them with real examples. Reminding me of he importance, efficiency, and effectiveness of Forex has reminded and inspired me to focus on securing such for my services. A good testimonial is like a miniature story, describing how one person’s life improved after taken a course, hiring a coach or consultant, taking part in a workshop, etc.

Testimonial Template #2: The Objection Busted

I wanted to learn how to persuade potential clients to get in touch with me because selling my service in a foreign language market is extremely difficult. I loved the recipes that teach you, step by step, how to organize your sales page and what to say in each section.

An interview is a great way to format a customer testimonial, especially if you / your client aren’t quite sure what to say. We’ve already established that humans are innately attracted to smiling faces (hence it’s crucial to feature a picture next to any testimonial). fibogroup reviews Hearing a real person talk about your business is another excellent way to establish trust and likability. If your customer is a business, it can be highly persuasive to offer to link back to their own website, which will also help boost their Google ranking.


That’s because most testimonials are overly sugary so they’re ineffective. Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. Getting the right influencers on-board can take a bit of commitment. Hearing from a peer is a highly persuasive way to get clients to see how people with problems just like theirs benefitted from your page.

How To Request A Customer Testimonial

In fact, Highrise ran an A/B test where they replaced their fairly generic landing page with a happy, sampling person and saw a 102.5% increase in conversions! So, there’s clearly something about faces that we humans like. They’re much more powerful when they share something specific. There are times when the generic ones work too, but you would want each testimonial to be super specific if you charge a high price for a product or service. These are far too sugary to be believable. They don’t help to sell because they don’t give readers a specific reason why a service or product was so good.

For extra bonus features, you could even ask your customers to provide an out-of-five ranking, giving you a quantitative element that you can use in other forms of marketing. Now you know what a testimonial is, what makes a good one, and where to put it, it’s time to figure out how to get to feature on your website. Don’t waste your time trying to mimic an authentic customer review; your readers will be able to see through this. There were testimonial readings by British actors Tamsin Greig and Eddie Marsan, describing the real-life experiences of Artem and Natalya who were forced to flee their respective homes as a result of the conflict. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience. The testimonial for Valuable Content makes me want to hire them.

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What’s more, only around 48% of people will use a business if they have 4 stars or less on an independent peer review site. You’ll often find quote testimonial examples on a website’s homepage and in any of their marketing materials. Thanks to their compact size, it’s easy to include a quote testimonial almost anywhere in your content without making it too distracting or ‘in-your-face’. Different types of testimonials will vary in length. Good content marketing professionals will use a selection of quotes, videos, blogs, and case study testimonials to build up a story of success. There’s no doubt many people love video testimonials.