Customer testimonials are recommendations of your brand from current clients or customers that talk about how your product or service benefitted them. These recommendations are always positive and shed light on the customers’ experience with your brand. In other words, we first get a clear picture of a business that uses JazzHR for its hiring process. We discover that JazzHR’s client base includes exceptional, value-driven businesses.

  • Putting your social proof here hides it from your visitors.
  • The first half of the video is dedicated to depicting the company culture at Kiip.
  • If you haven’t already, start preparing a testimonial page on your website.
  • Case Study Buddy did everything – with almost no time or effort for me!
  • Most people only scan websites, and few visitors make it to a testimonials page.
  • I googled to find information on how to post testimonials to my website.

As she learns more about a brand that she likes, she comes across a powerful customer testimonial highlighting that the harness saved the customer’s dog’s life in a car accident. Ostensibly a testimonial is written from a customer’s POV, so why not use their exact words? In fact, many are written to seem as if they are fully in a customer’s words .

In this testimonial, one of Stio’s brand ambassadors answers interview questions about his career. Customers will read these stories and feel inspired to do the same. Since the ambassadors are tied to Stio products, readers will naturally connect the brand and their new passion for outdoor activities. Briogeo has a “Real Results” page, but that’s not where its best testimonials reside.

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Shopify’s testimonials page includes real examples of how using their service has helped small businesses grow. Quote testimonials –Quotes from customers are tried and true. Don’t use stock photos–those tend to convey the message that the testimonial was written by you, and not by a real client. Not only is the company’s marketing taking effect on its customers, but customers are actually responding to the business on the same playing field. The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers.


Getting the right influencers on-board can take a bit of commitment. Hearing from a peer is a highly persuasive way to get clients to see how people with problems just like theirs benefitted from your page. When you spot any of the above , call them up on it and ask whether they would be happy for you to share their experiences on your website. If your customer is a business, it can be highly persuasive to offer to link back to their own website, which will also help boost their Google ranking. Now you know what a testimonial is, what makes a good one, and where to put it, it’s time to figure out how to get Forex to feature on your website.

Agency Testimonials

Video testimonials put your prospects face-to-face with a satisfied customer who is sharing how your product impacted their business. There can sometimes be something missing from static website testimonials or copy-focused testimonials on social media. By placing the call-to-action right by the testimonial, Salesforce makes it easy for the potential customer to sign up and start using the platform. Website testimonials are effective ways to nudge prospects toward purchasing or signing up to demo your product. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website.

Also, make sure to add an email subject line that will guarantee engagement and a positive response from your valuable customers. A testimonial is a third party statement that comments on how good someone or something is. In fact, reaffirming your product’s worth is one of the key techniques in the psychology of selling. I always think it’s a good idea to try and get your customer to answer common sales objections with their . You have to be very specific with your testimonial questions but, it makes the responses that much more useful. If there’s no specific information, it’s impossible to turn it into a persuasive testimonial.

Keep an eye out for brand mentions on Instagram, Facebook, and Twitter. These organic reviews and recommendations are a great place to find authentic, genuine feedback that new customers will love. For extra bonus features, you could even ask your customers to provide an out-of-five ranking, giving you a quantitative element that you can use in other forms of marketing.

Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials. Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them. You can also try to get endorsements from people your audience respects . Using video, high-quality photos, detailed product descriptions, any test results, and a clear and easy return process can help, too.

How To Write A Testimonial In 2022: 7 Tips + 9 Examples

You can achieve this by featuring review octafx on your site or even having an entire customer testimonial page devoted to them. The customer testimonials, which are placed on a designated page, move the reader with their emotional detail. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe. The second way to get customer testimonials is to simply keep your eyes open for them.

Quote Testimonials

Case studies are often digital downloads or long web pages, but they all include quantifiable proof that your service or software or software-as-a-service really helped out. (For example–“the landing page that Billy wrote for me increased my conversions by 243%”, or something like that). Once you’ve created a testimonial page, don’t forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they’d be interested. And don’t forget to add a link to your testimonial page on your homepage, on your “About Us” page, or as part of your overall navigation. These octafx trading review will generate positive word-of-mouth and exponentially increase your customer base. The testimonials page for Kissmetrics features quotes from three customers who describe how the software helped them achieve their goals.

Mashup Testimonials

Unsurprising, this typically means putting your best testimonials on your home page. Here’s an example of how a testimonial can be placed in context, next to the service it mentions.

There are plenty of ready-made testimonial features you can use on your site. Receiving on social media is another viable way to get organic feedback that can be shared with existing and potential customers quickly and easily. When customers are happy with your product or service, they will rave about it on their social media pages without any extra effort from you. If you’re looking for the best testimonial examples, look at CultureFly.