However, if they’re constrained with time, ask them to tell you what they’ve got as benefits for working with you over time. Then use their responses to craft compelling testimonials that serve as social proof. In this testimonial, Chris Dreyer of points out that writing case studies for his site were a daunting task. That’s because he didn’t know where to start, and they didn’t know what questions to ask either. But after they employed the services of Case Study Buddy, they sealed $180,000 worth of deals in a month. To better understand the effectiveness of consumer testimony, let us consider a few testimonial statistics.

  • There’s only so many times you can tell your existing customers how great you and your products/services are in an email.
  • You can copy this design easily with the YouTube Feed Pro plugin by displaying testimonials from YouTube in a beautiful feed on your website.
  • There are countless plugins that will even do the job for you by pulling through reviews to your site automatically.
  • It’s also incredibly effective for a party unrelated to your business to review your product publicly.
  • They serve as a reminder to current customers to keep buying from you.
  • Customer interviews can be an excellent way for your business to ask customers about specific aspects of your business and how they played a role in their success.

Nice article to know about the with the examples. I learned a lot from your concise and helpful descriptions and examples of testimonials that were not discussed on other sites. The links to other descriptive key phrases I will use to enhance my website. I also appreciate your creative presentations which added to the description. At the end of the day, if you’re an SMB, your testimonial page shouldn’t break the bank. You don’t have to build out an entirely new sector of your site to showcase your testimonials effectively.

So HubSpot gets it both ways – there’s the brand recognition of the corporate logos, plus the human connection of seeing other customers as real people. As you can see, certain businesses don’t even need a dedicated page, but they can let their website speak to customers with emotion-provoking videos. Sending a child to summer camp can be a very nerve-racking thing for a parent, but by using the power of video across their website a sense of trust is gained. If you sell customer service software, for example, and you interview a customer service rep, consider linking to their LinkedIn profile. This is another cost-effective option for collecting customer testimonials.

Create A Dedicated Testimonial Page

If you have multiple types of clients that you might want to take different surveys, Qualtrics is for you. Write good testimonials for people you hire, and ask the right questions to get good testimonials for your own work.

Case studies are detailed analyses of specific instances or events. They’re an awesome sales tool in their own right, but they can be enhanced further with testimonials from the customers in question. You know your best customers are going to give you a great testimonial.

How To Write A Testimonial

Not only will you be able to collect lightspeed pos review with a form like this, but you can also automatically display the testimonials you receive on your website. As you can see in the example below, instead of adding a number of questions like on a survey form, you can get straight to the point and ask for a testimonial. You can also use WPForms to create a submission form to collect testimonials. You can customize your survey however you like including adding a text box to accept testimonials and adding a star rating option as well. It’s kind of icky to tell a business that you’ll only give them a testimonial if they give you one.


One way to do this is with brand ambassadors who wear Stio products and advocate on the company’s behalf. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story just by threading different customer quotes together in one track. Good lightspeed review are not overly formal or technical. If they’re full of technical jargon, your readers will be put off and move on to reading something else.

Easy Ways To Use Customer Testimonials In Your Marketing Efforts Today

And if you’re interested in how to create powerful video for your business, check out this helpful tutorial for more information. In the above example, this business highlights customer testimonials in an interactive video feed providing written descriptions below each video. The carousel slider cycles through reviews pulled directly from real Twitter posts. This is a great way to demonstrate social proof while highlighting positive comments about their products. Trade stands, pop-up banners, leaflets and hard copy brochures are still vital tools in any sales and marketing team’s arsenal. These are all great vehicles for displaying genuine customer testimonials that make a lasting impression on your audience.

Social Testimonials

It also gives them an example of what a good testimonial looks like, in case they’re not sure what to write. For step-by-step instructions, see this guide on how to embed your Instagram feed on WordPress. Social proof is a phenomenon where people look to the actions of others to figure out what they should do in a certain situation. Before we dive in though, let’s take a look at why testimonials are so powerful.

A testimonial is a formal statement testifying to someone’s character or qualifications. In the business world, a testimonial may be given by a satisfied customer or client, praising the product or service they received. In the academic world, a testimonial may be given by a teacher or mentor, attesting to a student’s abilities.

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However, adding a hero image increases credibility, and that’s why many companies add hero images to their Forex. RokuTV’s testimonial video focuses on several customers who love to use their product. It’s simple storytelling at its best and emphasizes the ease of use. One of the reasons this testimonial works so well is because of its focus on representation. Glossier serves a diverse client base, and it ensures its prospective customers feel seen by featuring customers of diverse backgrounds. Each testimonial pops up in a lightbox, and you can flip through each one as if it were a magazine.