Many companies struggle to grab people’s attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it’s technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel.

While studies have shown customers definitely trust and even rely upon, that doesn’t mean they blindly follow faceless claims of success. The more information you can attribute to a testimonial, the more credible and therefore trustworthy it will become.

Rokutv Customer Testimonial Video

Video –Video testimonials take the quotes testimonials and go one step further. By hearing the testimonial straight from the beaming face of other customers, your leads will really get to hear why they should try your service or product. And one of the best ways to capture genuine emotion and story elements is using a video testimonial. When done well, they instantly build trust with potential clients. Once you’ve created a testimonial page, don’t forget to promote it.

  • In addition, the video testimonial can highlight other aspects of the product’s use case in a short amount of time.
  • Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly.
  • Write good testimonials for people you hire, and ask the right questions to get good testimonials for your own work.
  • In order to be credible, a testimonial also needs to include information on what company and department the person writing it worked for, around what time and in what industry.
  • Henneke teaches complicated concepts in a simple way and helps you sail through the course pain-free.

Here’s how to write a testimonial that inspires and motivates readers. In this video testimonial example made for Celect, a predictive analytics SaaS company, you’ll see how powerful it can be when you have varying perspectives. There can sometimes be something missing from static website testimonials or copy-focused testimonials on social media. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online.

Your prospects can see how it was before and after, and the client’s journey. This also gives a more authentic feel to the testimonial. Most finmaxfx review show a fairly high-level view of their clients and customers and the results they’ve achieved. Long-form sales copy triggers something in our brains that makes us believe that if there’s so much to say about the product or service, theremustbe a ton of value in it. Do a video or audio interview.This will set you apart from text interviews and add another layer of credibility. When you jump to his page, you’ll notice that video testimonials fill the entire page.

Salesforce features a testimonial on their homepage from an existing customer highlighting why she chose the product. The testimonial shown below addresses how Koble has helped this founder through personal development, concepting, and even securing financing. The testimonials on their website each include an image of the founder and a one or two-sentence testimonial in a blocked quote.

What Makes Testimonials Ineffective?

You can craft your messages or you can use an SMS app to help write and automate them. Have a solid testimonial request letter that can be sent to multiple clients at a time. If you haven’t already, start preparing a testimonial page on your website. The testimonial page can be either a long page with all of the finmax review or a gallery or grid that links out to individual testimonials. If you’re not sure how to get started, check out these testimonial page examples to get inspired. Do a “social media takeover” where they share their testimonial on your company’s Instagram, Twitter, Facebook, and LinkedIn profiles. To take full advantage of testimonials, you’ll want to have lots of glowing reviews.


The purpose of a long-form testimonial is to pack in more value and proof, not to make it as long as possible and bore your reader to death. As the saying goes, “the more you tell, the more you sell,” and testimonials are no exception.

Send An Sms Template To Customers

Anyone looking at your testimonials page can see things from a like-minded point of view, as all of your current and previous clients were once potential customers, just like them. No matter how compelling your copy, how well-edited your photos, or how glamourous your videos might be, all other marketing pales into insignificance compared to testimonials and reviews.

AI startup Ravin includes Forex on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article. Success stories walk the potential buyer step-by-step through a specific transformation another client has made with the product or service. This type of testimonial is quick and easy, as the positive reviews have already been written and shared, so all you need is permission to share it again.

Tip #6 The Art Of The Ask: Perfecting Your Testimonial Request

This information helps flesh out your “main character,” making the customer testimonial more personal for readers. Remember, your goal is to show a potential client how your business delighted people just like them — so don’t just talk about yourself, your brand or your solutions. Instead, focus on the relationship you built with your happy customer. Social proof in the form of and word-of-mouth referrals is invaluable to your company’s growth. A customer testimonial strategy will fuel your flywheel, turning your existing customer base into evangelists. When asking for testimonials via email, have a sample testimonial letter or a testimonial request template to make things easy for your clients. A template will help you avoid recreating an email every time you are reaching out to clients for testimonials.

Social Media Testimonial #1: Zoom

Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site.

We have covered the basics of “How to Ask” for testimonials but there are five effective ways of receiving testimonials from your clients. To get you started with this process, check out some of our most effective email templates below for getting a customer to submit a testimonial. No matter who you are, if you’re a human being with an email address, your inbox is probably inundated with messages on any given day. So if you want your valued customers to actually read your email — let alone submit a testimonial — you need to give them a reason to say yes.