One of the best benefits of case study is that it provides a potential lead with a complete customer story. This is great for B2B companies trying to convince an entire business to buy their product or service. Leads can read the example customer story and compare it to their situation to see if your company can fulfill their needs. The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries.


The testimonial introduces the reader to someone they can empathize with. This testimonial has a link to a blog post that markets com reviews further promotes the business. As an outdoor clothing retailer, Stio has to establish the effectiveness of its products.


Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade.

Therefore, keep your markets and markets reviews two or three paragraphs in length at most. Testimonial Hero is always available for assistance at any step of the process. Creating a meaningful testimonial doesn’t have to be hard work. You just need to know which format will be most impactful for your audience.

Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them. The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers. We love the approachable format and the fact that it chose to feature customers that users can relate to. When you click into any story, you can read the whole case study in a Q&A format.

Customer Testimonial Examples You Could But Shouldnt Copy Right Now

Huge companies in other industries use success story testimonials as well. We’ve used them in the AppSumo Partners page, which then links to a blog post. Don’t limit these to just text.Read off testimonials in your YouTube videos or at the beginning of your podcast or sales videos to jumpstart that social proof. One of our all-time favorite use of picture testimonials comes from ProActiv. Here, users share before/after photos so future customers can see the success and results that others have had using their skincare.

  • While it’s impossible to know how much the documentary series directly impacted Bryan’s annual revenue , few can deny the influential power of highlighting customer successes.
  • Whenever someone comments on Facebook or tweets about her workshop, she screenshots it and shares it on her own social media.
  • We’ve already established that humans are innately attracted to smiling faces (hence it’s crucial to feature a picture next to any testimonial).
  • We love the simple format and that the featured people come from a pool of Ahrefs target market.
  • Other retailers, like Beardbrand, have received media coverage for various reasons.

Today, testimonial is most often used to refer to a statement that endorses a product or service. If you’ve added value for your clients, chances are they’ll be more than happy to help you do the same for new customers. Embedding tweets lets your leads click right to the person’s account. Seeing real testimonials from real people is a great way to establish trust among your leads.

How To Start Getting More Testimonials For Your Business

This is a great example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing images of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York. Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’s website and logo if applicable, and photos of them using the product to add authenticity and credibility. Be sure to source your testimonials from a diverse pool of current customers, and give users a chance to learn more about your current customers by linking to the appropriate social media profile. If you sell customer service software, for example, and you interview a customer service rep, consider linking to their LinkedIn profile.


Here’s how to write a testimonial that inspires and motivates readers. That’s why it’s so important for your featured customer to share who they are speaking to in their video. Video Forex put your prospects face-to-face with a satisfied customer who is sharing how your product impacted their business. By placing the call-to-action right by the testimonial, Salesforce makes it easy for the potential customer to sign up and start using the platform. Below, we’ve gathered 15 Wix websites featuring some of the most effective testimonials. As you create your own website testimonials as you scale or start your business, feel free to use these for inspiration. This article will guide you through what a testimonial is and the best practices for getting testimonials from your customers, complete with 15 inspirational examples.

That’s a substantial ROI that might make other potential customers interested in the product. The testimonials on their website each include an image of the founder and a one or two-sentence testimonial in a blocked quote. Research shows that a testimonial added to your site will improve your conversions. In fact, 36% of top-performing landing pages feature testimonials. Website testimonials are effective ways to nudge prospects toward purchasing or signing up to demo your product. Check Google Analytics or Wix Analytics for data on your most visited website pages. Placing testimonials on these pages will guarantee that users will see them, which, in turn, might persuade them to convert into customers.

The problem with testimonial pages is that they stink of marketing. A good testimonial will reassure a customer – quickly – that you have the solution to their problem. Motherhood has changed the sisters, who spend most of their testimonial time reiterating the role their kids play in their lives.

With his camera crew, Bryan visited three of his former students at their homes and went ahead documenting their experience in his course. Have a theme.Jeremy and Jason from the Internet Business Mastery podcast presented a theme to their listeners and academy members to speak on. The Brainy Business used their five-year anniversary as the talking point. Without a central theme, the markets world review will seem disjointed and confusing.