In promotion and advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities.


Not only is this a terrible example of false advertising, but people can smell a fake testimonial a mile away. You’ll do far better using genuine, real testimonials from people who have actually benefitted from your brand. Don’t waste your time trying to mimic an authentic customer review; your readers will be able to see through this.

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It says nothing negative, but neither does it give any indication of professional strengths, skill sets, or even an area of expertise. This testimonial could be written for any number of entry-level jobs where “good personality” is the only prerequisite. In fact, it was provided for me by someone who hired me as a customer service rep at age 20. In a specialized field, it’s almost damning because it implies that the person who gave it noticed nothing about my job performance, results, or value added to the team. Interviews –Interviews with customers are especially helpful because they offer in-depth looks at how your product really helped them. This works especially well if you’re targeting local customers, but you can implement this no matter where your clients are.

In their case, they use long-form axi trader reviews in the form of blog posts to prove that their service works. As the saying goes, “the more you tell, the more you sell,” and testimonials are no exception. Use customer details.Have the client or customer include personal details about themselves that will allow the reader of the testimonial to identify with them.

  • There are many different ways a business can display customer testimonials.
  • ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality “client stories” videos.
  • And of course, it’s always better to have a meaty but plain testimonial than it is to have a flashy design and no substance.
  • The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience.

Again, you can get started for free, which allows you to send up to 100 invitations to current customers and respond to reviews. axitrader reviews A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement.

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You may use illustrations or cartoon avatars when the customers do not want to share their photos. WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.


Many web designers and companies use a whole section of the home page or an entire web page to share persuasive to attain visitors, hoping to generate more sales. Join our mission to provide industry-leading digital marketing services to businesses around the globe – all while building your personal knowledge and growing as an individual. After seeing all the customer testimonial examples, you may feel overwhelmed with the process of trying to obtain and post testimonials on your website. This company chooses to place its testimonial in a callout box to draw the user’s attention and indicate that the information is something someone said. They also highlight the customers’ membership length to show how long-time customers like their products. Next on our list of customer testimonials is Dollar Shave Club.

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The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience. When you do see customers promoting your brand over social media, make sure to engage with them. Like their post and even share it if it’s a compelling piece of content.

Success Story Testimonials

Another testimonial might be from a small brand, showing that your product is a great fit for smaller businesses. Depending on when you determine the best time to send the testimonial request to your customers, you might find email automation to be a better fit for requesting testimonials from your customers. If you work at a marketing agency, the ideal moment might be after you help your client exceed their goals one month. If you work at a SaaS company, the ideal moment might be after the customer has been using your product for 30 days. Do some investigating with your team and your customer health data to determine what moments signal that a customer is experiencing success before you send your first request.

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This review highlights that unique selling point, which serves as an excellent way for Billie to showcase why their product is the best. In the testimonial, the customer highlights the hassle of getting their cats in the carrier to take them to the vet –– a pain point for many cat owners. And of course, it’s always better to have a meaty but plain testimonial than it is to have a flashy design and no substance.

The more reviews, the better–it’s why many apps include a call-to-action that asks, “Do you like our app so far? Like many businesses, you might have a handy dandy list of buyer personas. So seek Forex that explain why your product is great for the audience you’re targeting. By showing real examples of people who have already gotten great value for their money, you can better persuade potential customers that they will also get the same benefits. They’re incredibly effective as long as the customer believes that they’re real–the main challenge in adding testimonials to your site is making sure that they are authentic. The key is to take friction points away that may interfere with you getting great customer quotes and to automate as many parts of the process as possible. Visitors can also click on andthe reviews page to read in-depth product reviews from real customers from the results page.