It will answer a lot of questions that they might have and is sure to build trust. ChatNow has a dedicated and reviews page where they have a huge collection of all the various types of testimonials. GetResponse uses customer success stories with real customer photos on its landing page.


79% of customers trust online reviews just as much as personal recommendations from friends and family. This type of testimonial is quick and easy, as the positive reviews have already been written and shared, so all you need is permission to share it again.

Add Testimonials Within Your Blog Posts

Word-of-mouth and third-party reviews come to mind, as well as what I’m focusing on in this article – customer testimonials. Boast makes it easy to leverage authentic video testimonials to increase credibility and drive sales. Delighted helps thousands of brands gather customer reviews that can be published as web testimonials. See more examples of the Testimonials widget in action on our testimonials page.

The affiliate writes a blog post, reviewing a product, and thereby earns a commission for each referral, and the retailer acquires new customers without spending on advertising. Andy, I have to say I learn more from your content marketing posts than almost everywhere else. You’re far more knowledgable than most web designers we know and it shows in your work. There is no expectation that they’ll get any information except a sales pitch.

  • You can also tell that each quote was carefully trimmed down to really get to the core of each customer’s benefits from the service.
  • Here’s a great tutorial on how to run a social media photo contest.
  • This clever testimonial from Glossier doubles as an upsell to viewers.
  • In fact, if a testimonial does nothing beyond presenting the before and after of the customer journey, it’s done its job.
  • The affiliate writes a blog post, reviewing a product, and thereby earns a commission for each referral, and the retailer acquires new customers without spending on advertising.

You can display these kiexo com review on your services page, about us page or any other important location on your website. He is a freelance blogger and content manager at Writers Per Hour, and the Founder of Moss Media. Moss is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. The report shows that marketers who use customer reviews on their blog or website increased organic traffic by over 40%. Also, take into account that you’re driving targeted traffic of excellent quality.

Do I Need Testimonials?

I also appreciate your creative presentations which added to the description. Pictures of faces are super powerful in marketing and a key tactic in neuromarketing web design. Basecamp once ran an A/B test that found including the face of a happy customer increase conversion rates by 102.5%. If you write and post without the review and approval of the person you are attributing it to, it’s fake. But if you write a draft and then allow the customer to make edits and give approval it’s real and legitimate.


Blog Tyrant is a free online resource that offers in-depth tutorials, tools, product reviews, and other resources to help you start a successful blog and make a living online. This email works so well because it compliments the customers’ results using the product and provides prompting questions like “How does TrustPulse help you achieve your goals? If your online business and another business have used each other’s products or services, you can do a testimonial swap. Online businesses rely on testimonials to build trust and drive sales. So, you can imagine how happy a business would be if you left a great testimonial for them. So happy in fact, that they’ll be more likely to give you a testimonial in return. If you need testimonials for your online business, it’s totally okay to ask your audience and your customers for their feedback.

Customer Testimonial Examples You Need To See

Because it’s not YOU promoting your products and talking about the benefits, rather its people who have used your product to solve their problems. That is the reason why consumers prefer reading testimonials to get a hint of what they should expect. Testimonials play a significant role in eCommerce ecosystem because you don’t know the business, you cannot touch the product you’re buying, and the risk is extremely high. Participating customers filled out asurvey that helped us collect the sentences we eventually used for testimonials.

Peer Review Testimonials

Not only that, but 77% of consumers who have watched a brand’s video testimonial say it had a part in persuading them to buy. Adding kiexo com review to a blog post or social media post can boost your marketing campaign by showing off the great experience that a potential client can expect to receive by choosing you. The purpose of a testimonial is to use customer success stories to convince prospective customers to use your products and/or services. According to Linkedin, a good testimonial will build trust, does not try to sell anything, and should assuage a buyer’s skepticism. Putting a face to your customer testimonials is arguably the most effective bit of content marketing you can do. In fact, Highrise ran an A/B test where they replaced their fairly generic landing page with a happy, sampling person and saw a 102.5% increase in conversions!

Combining Customer Data Into Case Studies And Testimonials

For example, if you’re looking to buy a new TV, you’ll check out online reviews to make sure you’re choosing the right product before you buy it. Or, if you’re looking for a new restaurant to eat at, you’ll probably choose one with lots of great reviews rather than a restaurant that has no reviews at all. If you’re tired of losing clients and not being able to leverage testimonials here’s your chance to influence purchase decisions and grow your business.

People tend to be highly influenced by others, particularly when shopping online. This is why peer review sites such as Yelp, TripAdvisor, FourSquare, GoodReads, and many other independent review sites are so popular. A great interview Forex testimonial example will draw the reader/listener/watcher into the conversation and story. It will detail how the client came across your service, what problem you solved for them, and what happened when they bought from you .